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Madi International is a leading beauty distributor in the GCC, specializing in salon-grade nail, skincare, hair, and equipment products. Founded in 1991 and based in Dubai, Madi International serves as a trusted GCC salon distributor and is known in the region for carrying high-end brands like CND, OPI, Artistic Nail Design, and Takara Belmont.
Company History
Madi International began operations in Dubai in 1991 and has grown into a regional force with presence across the UAE, Saudi Arabia, Qatar, Oman, and Bahrain. Over more than three decades, the company expanded from a single beauty distributor into a full-service salon solutions provider.
Operating under the wider Madi Group, Madi International now specializes in multi-brand, multi-channel distribution of professional beauty products, salon equipment, and branded education solutions across physical showrooms and digital platforms.
Product Lines
Nail and Beauty Brands
- European and American nail brands such as CND, OPI, Artistic Nail Design, Diva, and Kimagure Cat
- Professional nail enhancement systems—acrylic powders, gel kits, dip systems, primers, and finishes
- Salon tools, including files, buffers, brushes, polish removers, and sanitation essentials
Salon Furniture and Equipment
- High-end salon furniture from Takara Belmont for manicure, pedicure, and spa operations
- Sterilizers, wax heaters, spa units, trolleys, and ergonomic styling stations
Complementary Beauty Supplies
- Skin care, hair, makeup, and SPA brands are carried under Madi’s retail outlet, Madi Cosmetics
- Exclusive trade lines and seasonal collections are provided to salons and beauty schools
Quality Standards
Madi International is committed to authenticity and compliance with GCC regulatory guidelines. All products are sourced directly from official brand suppliers. Salon equipment is provided only from certified and reputable manufacturers.
- Official brand partnerships ensure genuine, traceable product lines
- Batch tracking and expiry management uphold safety and quality standards
- Showrooms enable hands-on experience with products before purchase
Customer Reviews and Feedback
Public Reviews
There are limited public reviews of Madi International’s salon supply service. Their consumer-facing site, Madi.ae, has received an average 4.8/5 rating from 8 anonymous user reviews on third-party platforms.
“Wide product range: over 100 international brands available.”
“Free shipping over certain amounts, responsive service, and flexible payment options.”
Online Sentiment
On social platforms and salon community posts, Madi’s seasonal promotions—such as Dubai’s White Weekend and trade fairs—are frequently praised for attracting professional buyers and offering strong service support.
Industry Insight and Internal Reviews
While not customer-facing, employee reviews on Glassdoor and Indeed offer insight into corporate structure and service capabilities. Madi International scores around 3.8/5 on Indeed from 14 reviewers and 2.9/5 on Glassdoor from 26 employees.
“Working here offers exposure to international brands and hands-on industry experience.”
“High turnover and inconsistent management practices reported across multiple branches.”
Review Summary – Strengths & Weaknesses
Strengths
- Established presence across the GCC with over 30 years of experience
- Comprehensive product catalog spanning nail, beauty, spa, and salon equipment
- Official brand credentials ensuring authenticity and traceability
- Showroom and trade support across major GCC cities
- Positive feedback on branded promotions and trade services
Weaknesses
- Few publicly visible customer reviews or third‑party ratings
- Employee feedback indicates internal management inconsistency and high turnover
- Return/refund policies are not always clearly available to end buyers
Reasons Salons Should Choose Madi International
- Premium brand access: Offers trusted lines like CND, Artistic, OPI, and spa salon models
- Comprehensive solutions: Supplies from enhancements to furniture under one professional system
- Showroom experience: Locations in Dubai, Riyadh, Doha, and more support hands-on trials
- Regional logistics: GCC-wide distribution network for quick delivery and trade services
- Training & events: Regular brand activations and educational demos for salon professionals
Conclusion
Madi International stands as a major partner for salons and beauty professionals across the Middle East. With deep institutional experience, a wide portfolio of international brands, and a strong trade support framework, they offer reliable supply and solutions for salon operations.
Though public review data is limited, trade feedback and brand partner acknowledgement demonstrate Madi’s role in supporting premium salon experiences. For salons seeking a stable, regionally trusted distributor with integrated supply and service support, Madi International offers a comprehensive and strategic choice.