NSO
Bae Bae Beauty is a South Korean nail and beauty supply company known for combining salon-grade kits with affordable pricing. Serving both aspiring nail technicians and established salons, it offers specialized nail exam kits Korea and comprehensive product ranges suited for professional training and business use.
Company History
Bae Bae Beauty was founded in Seoul in 2016 by former nail educators who recognized a need for reliable exam kits and training supplies for students pursuing Korean nail certifications. Starting in a small studio in Gangnam, the company quickly expanded into retail and online operations focused on serving both schools and professional salons.
By 2018, Bae Bae Beauty had opened a flagship supply store near Hongdae, offering walk-in service and hosting exam kit workshops. Their online store, launched in 2019, provides nationwide delivery across Korea and international shipping. In 2023, they introduced bulk ordering options for salon clients and partnered with nail academies to supply branded exam kits directly.
Product Lines
Nail Exam & Training Kits
Bae Bae Beauty is best known for its curated exam kits, which include:
- Complete nail art mimic kits aligned with Korean certification standards (acrylic, gel, dip powder)
- Mini sample sets for practice and school assignments
- Instructional booklets or QR‐code video access for exam technique guidance
Gel Polishes, Acrylic & Dip Powders
Their product catalog includes:
- Gel polish colours in trendy Korean shades, bases, and top coats
- Builder gels, clear acrylic powders, dipping powders, and monomers
- Private-label sets under the “Bae Bae Pro” and affordable starter options under “Student Series”
Nail Art Supplies & Decorative Accessories
For creative enhancements, Bae Bae Beauty offers:
- Chrome pigments, glitter powders, rhinestones, decals, foils, and stamping plates
- Gel paints, cat-eye gels, spider gels, and specialty glitter mixes
Tools, Tips & Consumables
Essential tools and accessories are available, including:
- Nail tips in various shapes, tip glue, nail files and buffers
- Manicure brushes, cuticle pushers, sanding bands, and armrests
- Practice fingers and interface boards for student training sessions
Salon Kits & Equipment
Bae Bae Beauty also stocks professional equipment such as:
- LED/UV nail lamps, portable curing lights, manicure tables
- Starter salon bundles for exam prep or small salon setups
- Portable sterilizers, wax warmers, trolley carts, and hygiene items
Quality Standards
Bae Bae Beauty maintains high standards by sourcing quality materials that comply with Korean cosmetic regulations. Their exam kits are tested for consistency and safety, and gel polish tubes and acrylic containers include clear labeling and lot numbers.
Additionally:
- Ingredients meet KC cosmetic standards and EU labeling when exported
- Exam kit components are quality-checked before shipment to avoid expired or damaged items
- Gel polish jars are filled uniformly, and dip powders have consistent granule size
These measures ensure reliable performance during exams and salon application.
Customer Reviews & Feedback
Google Reviews
The Bae Bae Beauty flagship store near Hongdae is listed on Google Maps with a 4.6/5 rating based on over 120 reviews. Customers highlight affordability, helpful staff, and fast response. Sample comments include:
“Staff guided me through exam kit options—friendly and very patient!”
“Exam kit arrived in 2 days with well-packed items.”
“Polish shades true to image, packaging neat; great value.”
Facebook Page Comments
On their Facebook business page, users mention excellent support and frequent promotions. While star ratings may not be displayed publicly, comments include:
“Ordered student kit—customer service helped customize contents. Great price!”
“Fast delivery to Jeju Island, kits arrived intact.”
Product Page Feedback
On their online store, many exam kit pages include user entries:
- “Perfect kit for training—contents match exam tasks and last long enough for 3 practice sessions.”
- “Gel polish pigment is consistent, brushes are good quality.”
Review Summary – Strengths & Weaknesses
Strengths
- Exam kits tailored to Korean certification standards
- Competitive prices on gel polish and nail art accessories
- Consistently positive staff feedback in Google and Facebook comments
- Quick shipping with careful packaging
- Support for student-customization and bulk orders
Weaknesses
- Lacks international third-party review platforms like Trustpilot
- Limited brand variance—most products under their own private label
- Some accessories may feel entry-level rather than premium salon grade
- No in-store showroom information in English or international return policies publicly stated
Reasons Why Salons and Students Should Choose Bae Bae Beauty
- Exam-ready kits: Structured to meet exam requirements for nail certification in Korea.
- Affordability: Specialized student pricing compared to premium salons suppliers.
- Student and salon flexibility: Customize kits with interchangeable components.
- Responsive customer service: Staff assist with orders and product selection.
- Consistent supply: Exam kits and polishes are restocked regularly to ensure availability.
- Local delivery advantage: Fast shipping across Korea; pickup available near Hongdae.
Conclusion
Bae Bae Beauty stands out as a provider focused on the intersection of training and professional nail supply. With tailored exam kits, affordable nail art materials, and consistent student support, it fills a niche for both learners and small salons in Korea.
While not as internationally recognized as some global brands, its real strengths lie in local reliability, pragmatic pricing, and commitment to meeting the standards of Korean nail certification. For trainees and salon owners needing exam- and practice-grade supplies with personalized support, Bae Bae Beauty offers a reliable and accessible option.