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Born Pretty, operating through bornpretty.com, is a China‑based nail art and budget gel polish supplier known globally for its vast inventory, affordable pricing, and trend‑driven designs. With over a decade in the market, Born Pretty caters to both hobbyist nail artists and salon professionals seeking creative and cost‑effective supplies.
Company History
Founded in Shanghai in the early 2010s, Born Pretty started as a small online store offering stamped nail plates and rhinestones. Over time, it expanded into gel polishes, builder gels, dip powders, nail tools, and accessories. Its growth was fueled by social media exposure, especially among nail art influencers and YouTube creators.
Today, Born Pretty ships worldwide, maintains warehouse centers for international delivery, and continues to launch new products weekly, ranging from magnetic gels to seasonal stamping kits. Their platform includes Born Pretty Pro and associated brands like Nicole Diary and UR Sugar.
Product Lines
Gel Polishes & Builder Gels
- Cat magnetic gel polishes in multiple finishes (glass cat, holo, jelly), base, and top coats
- Quick construction builder gels in shades like light pink and milky white, affordable, and easy to use
- Routine gel polishes, including jelly, mica, and holographic collections, with vibrant color payoff
Nail Art Décor & Tools
- Stamping plates, rhinestones, transfer foils, glitter powders, and foil gels
- Stamping polishes, brushes, dotting tools, files, buffers, and cuticle nippers
Dip Powder & Acrylic Systems
- Affordable dip powder kits and acrylic powders with matching brushes and primers
- Starter sets combining multiple color options at entry‑level prices
Pro Kits & Bundles
- Seasonal and themed gel polish sets (Neon Garden, Milky Jelly, etc.)
- Stamping sets with polish, plate, scraper, and top coat included
- Tool bundles including files, buffing kits, adhesive glue, and remover supplies
Quality Standards
Born Pretty offers budget-friendly products, with varying quality across its lines. Their polishes and builder gels are labeled “environmentally friendly” and non-poisonous, designed to cure under standard LED/UV lamps.
Many product pages feature user-tested reviews and provide instructions for the best results. However, Born Pretty does not publicly display third-party safety certifications or ingredient transparency. Larger orders may carry quality control assurances, but variability remains depending on the product line and batch.
Customer Reviews & Feedback
Trustpilot Reviews
Born Pretty Store holds approximately a **4.2‑star average** on Trustpilot from over 500 reviews. Positive feedback highlights product range and affordability; negative comments mention slow shipping and inconsistent customer service.
“Born Pretty Store nail art supplies are absolutely amazing! Very good quality, yet very affordable!” — Nail Art Muse
“If there was an option for 0 stars, it would be a 0… order still hasn’t shipped yet.” — Alex Fjaklsjlslj
Reddit & Community Commentary
On r/RedditLaqueristas, users discuss inconsistencies:
“Bornprettystore.com is a very inconsistent online shopping site… known for cheap nail supplies.” — Reddit
Product Page Reviews from Born Pretty Site
Born Pretty’s blog reviews and product comment sections include nail artist feedback like:
“A Step Far is absolutely gorgeous flakie crelly… application was smooth and easy… perfect opacity in 2–3 coats.”
“Make You Crown holographic polish… finish is smooth and glossy, durability is very good.”
“Quick Construction Nail Gel is easy to use… lasts for weeks when used with base coat.”
Review Summary – Strengths & Weaknesses
Strengths
- Extremely wide selection of budget gel polishes, stamping tools, and nail art accessories
- Low price point—great for beginners, hobbyists, or bulk sampling
- Positive feedback on color payoff, special effects (magnetic, holo, jelly) & product creativity
- Frequent promotional sales and global shipping convenience
Weaknesses
- Customer complaints include slow shipping, unclear tracking, and inconsistent communication
- Quality inconsistency between product batches or types—some reviewers mention streaky polish or strong odor
- Lack of formal quality certifications or grading available publicly
Reasons Why Salons Should Choose Born Pretty
- Affordability: Budget pricing makes it easy to stock multiple colors and tools without a high upfront cost
- Design range: Ideal for creative accent pieces—magnetic gels, stamping kits, nail charms, and decals
- Low-risk sampling: Great option for testing trendy styles or one-off designs
- Global accessibility: Ships worldwide, with multiple warehouses supporting regional delivery
- Frequent product launches: New designs appear weekly to match emerging nail art trends
Conclusion
Born Pretty delivers a compelling option for salons and nail artists seeking budget-friendly, creative, and internationally available nail art supplies. Their standout strengths lie in design variety and low price, making them popular for hobbyists and salons adding accent colors or décor.
While quality and service inconsistency warrant caution—especially for high-traffic salon use—the highly rated product lines (in jelly, holographic, and stamping polish) show Born Pretty’s ability to deliver eye-catching finishes at low cost. For salons testing new color trends or building creative sets affordably, Born Pretty remains a worldwide-loved supplier.