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Salons Direct is widely regarded as the UK nail wholesaler powerhouse and an industry leader in online nail supply UK. Stocking over 15,000 products from more than 250 professional brands, the platform offers everything from pro nail kits Europe to hair and beauty supplies—all through fast delivery, excellent service, and competitive pricing.
History & Background
Founded in 1992 by salon owners Gareth and Valerie Roberts, Salons Direct started as a small family-run operation on the Wirral, Merseyside. Over three decades it has grown to become the UK’s largest online nail supply store, servicing salons across the UK and Europe from its logistics hub in Cheshire. Their evolution includes launching a dedicated Pro Club programme and expanding into trade-only services for registered salons.
Today Salons Direct operates under Salons Direct Ltd, with headquarters at Unit 8, Bassendale Road, Croft Business Park, Wirral, CH62 3QL. The site now stocks some of the most popular brands in Europe and consistently ranks high in customer satisfaction on Trustpilot.
Products & Inventory
Pro Nail Kits & Nail Systems
Salons Direct offers comprehensive pro nail kits Europe-wide, including:
- Builder gel kits, gel polish starter sets, dip powder collections
- Professional lamp and drill bundles from GelBottle, Mylee, and more
- Pre-curated salon starter kits suitable for technicians launching new services
Gel Polish, Acrylic, BIAB & Dipping
Their polish and enhancement range includes:
- Popular gel polish brands like Glossify, Gellux, GelBottle Inc., and Halo Easibuild
- Builder In A Bottle (BIAB) products such as Glossify Naturabuild for natural-strength overlays
- Dip powder and French dip lines with curated shade options
Nail Art & Decorative Accessories
For creative professionals, they stock:
- Chrome pigments, stamping plates, glitter and shimmer powders
- Rhinestones, foil, transfer gels and nail art brushes
- Cat-eye gels, spider gel, matte top coats and specialty finishes
Tools, Lamps & Salon Equipment
Essentials for salon setup include:
- LED/UV lamps, e-files, carbide and ceramic drill bits
- Manicure tables, pedicure chairs, waxing equipment and trolley carts
- Supplies such as disinfectants, cotton pads, acetone, buffers
Other Hair & Beauty Supplies
Beyond nails, Salons Direct ships beauty and haircare brands including Redken, Olaplex, K18, Wella and many others—giving salons one-stop access to full stock needs.
Real Customer Reviews
Trustpilot Feedback
Salons Direct maintains a robust Trustpilot rating of **4.8 out of 5**, based on over 9,200 reviews. Key themes from recent customer feedback include site usability, delivery speed, product range, Pro Club benefits, and efficient customer service.
“Very clear, easy to use website, I signed up to be a pro member and it’s brilliant; next day delivery and you can earn points…” — Hollie Alicia, 5★
“Salons Direct always have amazing offers & perks of next day delivery over £50… My go‑to for buying salon supplies.” — Kenya Booth, 5★
“Great bulk buy offers, VAT‑free promos throughout the year, next day shipping… perceived as reliable and competitively priced.” — Consumer, 5★
Other Online Feedback
Salons Direct shows consistently positive user sentiment on social media and industry reviews, though a minority of negative posts mention customer service or delivery hiccups. Overall remark-rate and customer loyalty remain high.
Review Summary: Strengths & Weaknesses
✅ Strengths
- Extensive product range covering nails, hair and salon essentials from over 250 brands.
- Highly rated Trustpilot score of 4.8 from more than 9,200 users.
- Next-day delivery across the UK for orders over £50 via award-winning DPD service.
- Pro Club perks include free delivery, early access to deals, and loyalty points.
- Easy-to-navigate website with detailed product information and user reviews.
❌ Weaknesses
- A small number of reviews cite delayed delivery or complaints about returns or refunds.
- Some customers report difficulty reaching support during promotional periods.
- Trustpilot includes occasional complaints over cancelled orders or missing refunds reported historically.
Why Choose Salons Direct?
- Largest online selection: Over 15,000 products from top nail and beauty brands across Europe and beyond.
- Trade & Pro perks: Pro Club membership offers free next-day delivery, loyalty points, VAT‑free events, and exclusive discounts.
- Fast delivery: Delivery in UK via DPD in one working day for orders over £50.
- Trusted reputation: Excellent Trustpilot score (4.8/5 from 9,200+ reviews) and consistent positive community feedback.
- User-friendly site: Easy search, detailed descriptions, ratings and stock notifications support informed buying decisions.
- All-in-one supplier: Nails, hair, beauty and salon furniture in one account, saving time and shipping complexity.
Conclusion
Salons Direct clearly stands out as the UK’s premier online nail supply store, offering unmatched selection, reliable delivery, and generous trade-focused perks. For anyone seeking online nail supply UK, pro nail kits Europe, or a seamless way to stock up for salon operations, Salons Direct delivers on quality, convenience, and value.
While a few customer complaints exist, the overwhelming consensus praises their fast service, comprehensive inventory, and trusted reputation. Join the thousands of salons and professionals across the UK and Europe who rely on Salons Direct as their primary supplier.